We’ve all been invited to them, we’ve all sat through them, we’ve all survived them…..barely! The dreaded webinar. They’re very popular these days, and often practical – at least as far as the cost. Your entire development team can listen to them and, in theory, get lots of practical tips, suggestions, and ideas.
But what usually happens……the person leading the webinar talks a lot about themselves, or their organization, but the content isn’t useful or is just plain boring!
So, to my amazement I attended a webinar today that was really quite good. Excellent in fact! It was Gail Perry’s webinar titled “Skyrocket Your Fundraising with a Systematic Major Gifts Program“. Here’s just a few of the many takeaways that I garnered from Gail:
- The importance of a picture to tell your organizations/programs story
- You can actually raise more money with fewer prospects (because you can give the attention they need!)
- A huge part of the cultivation process is turning “suspects” (I love that term!) into prospects
- Your major donors are sleeping inside your donor files
- Ladies give at a higher percentage than men
- You should rate your prospects not only by giving level but by “hot/warm/cold”
- To figure out your goal you should add up the potential of your prospect list and commit to raising 1/3 of it.
- Rule of thumb: you should have 3 prospects for every gift you want to close
- “If you want money, ask for advice; if you want advice, ask for money”
- “When in doubt – shut up!”
- Many ideas to get your board members involved
- What to consider before you ask
- The importance of a monthly strategy session and specific things to discuss during them
- The importance of moves management
And, that’s just what I could write down in my notes. This webinar was packed full of great advice – it was clear that Gail knows her stuff! As an added bonus, the webinar was interesting and even funny at times. Gail doesn’t take herself too seriously – which is refreshing, to say the least! After all, development should be FUN.
Thanks for offering this Gail! I’m trying to talk my department into your 6 month mentoring program – it sounds fantastic!
Have you been to a truly meaningful webinar lately? If so (or if not) leave a comment below.