The post that made me stop and think!

I’ve been reading A LOT of blog posts and fundraising articles in the past few months. They have been inspiring, funny, and thought provoking, to say the least. stop-and-thinkBut, every once in a while, there’s a post that really makes me stop and think – AND – try to figure out how I can implement the great ideas that are discussed, within my organization.

As a result, I’ve decided to start a weekly feature: The post that made me stop and think!  I figure if it caught my attention, then it may be useful to you also.

So, the winner of the very first, The post that made me stop and think!, goes to Joe Garecht, author of The Fundraising Authority, for his post entitled, “Do Your Donors Want Your Fundraising to be More Fun?” If you aren’t already a follower of Joe’s then you should be. I’ve tweeted a number of his posts over the last several months. He has very thoughtful advice and ideas.

The title of his post captured my attention right away…… Absolutely! Donors want fundraising to be more fun! But, also (I was thinking), who doesn’t want fundraising to be more fun???

I know I often get mired down in the details, the cause, and the seriousness of fundraising, that a little fun would be a nice break. I’m sure all development directors feel that way some times.

Joe offers some really relevant thoughts to put a little fun and joy in fundraising.

First, it’s important to not only make the case for your cause, but talk about your “wins” also. Your wins are the bright side of the story. And, donors WANT to celebrate with you. I’m going to take this little bit of advice and focus on the number of professorships and chairs that has grown over the last few years. Or, the increase in the number of students being supported by scholarships. Both of these wins and many more can be incorporated in our e-newsletters, fundraising appeals, or one-on-one meetings with donors.

Second, it’s important to tell the stories of your donors, staff and volunteers. Specifically, focusing on a board member or staff member is a great way to tell a well-rounded story about all that is being done for your cause. These stories help donors understand the impact that your organization has on individuals, the community, and the world. This would be another segment in upcoming newsletters that would add interest and fun to your message.

I invite you to take a moment and read through Joe’s post for yourself. We never want to forget the FUN that is possible in the world of fundraising!

Photo credit:  Stop, think, act

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About dknotek2015

I am a Development Director for the College of Science at the University of Nevada, Reno. Having worked in the Development and Alumni Relations Department for the past eight years, I have a unique background in development, philanthropy, and relationship building. I am a University of Nevada, Reno alum as well as a current MBA candidate. You could say I am silver and blue through and through! I am passionate about helping others. I understand how important education is to our local community, the nation, and the world. I remember struggling as a student to finish my own education, and how grateful I was when I received support through the generosity of others. As a professional, I excel at securing private donations which support the students, faculty, programs, and research of the College of Science. I am uniquely qualified to bring potential donors together with areas about which they are passionate and feel compelled to support.
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3 Responses to The post that made me stop and think!

  1. Joe Garecht says:

    Donna, thanks for featuring my post and for your great comments and thoughts on the topic. Keep up the great work!

    Like

    • dknotek2015 says:

      Hi Joe: I’ve been impressed with your blog for awhile now. You’ve been a great inspiration to me as I just start out blogging about development and fundraising. It’s an interesting field with so many creative ideas out there. I’ve enjoyed the experience so far!

      Like

    • dknotek2015 says:

      Hi Joe: Thank you for being an inspiration to me in the field of development! It’s been a pleasure reading your blog posts!!

      Like

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