6 ways to say thank you

Saying thank you to your donors is nothing new.  But, putting a new twist on the process can often be challenging.

Recently I came across some interesting ways to say thank you.  Nonprofit Hub posted their article “These 12 Ways to Thank Donors Will Keep Them from Saying Goodbye”.  Nonprofit Marketing Guide offered “Nine Clever Ways to Thank Your Donors”. Both of these articles gave me some exciting and unique ways to spice up the usual thank you letter.

Take a moment to check out this video highlighting the top 6 ideas I took away and plan to use in the future.

#1.  Offer a next step. One way to keep your donors passion and interest alive is to include a next step in your thank you letter. Inviting them to an event for new donors, or give them a link to your website or video that highlights their area of interest, or tell them to look for the upcoming e-newsletter.

#2.  Send a handwritten note.  A handwritten note is something special in today’s world.  Keep it short, but write from the heart.  It will make a strong impression with donors and can be the start of a long relationship.

#3.  Be enthusiastic. Putting enthusiasm into the thank you letter is something that can really make a difference with the donor. Don’t be afraid to get excited and show that excitement in your letters.

#4.  Make the donor the hero.  Make sure you use the word YOU frequently. Don’t make the whole letter about your organizations past accomplishments or future goals.  It’s about them!  Not you!

#5.  Include photos – it’s an instant attention grabber. Tie the photos into their recent donation and you’ve made an instant connection between your donor and your cause.

#6.  Change who’s saying thank you.  Consider changing it up and having others say thank you. Changing who says thank you gives the donor other perspectives on how their donations impact your cause.

Join the discussion and let me know your unique ways to thank your donors.



About dknotek2015

I am a Development Director for the College of Science at the University of Nevada, Reno. Having worked in the Development and Alumni Relations Department for the past eight years, I have a unique background in development, philanthropy, and relationship building. I am a University of Nevada, Reno alum as well as a current MBA candidate. You could say I am silver and blue through and through! I am passionate about helping others. I understand how important education is to our local community, the nation, and the world. I remember struggling as a student to finish my own education, and how grateful I was when I received support through the generosity of others. As a professional, I excel at securing private donations which support the students, faculty, programs, and research of the College of Science. I am uniquely qualified to bring potential donors together with areas about which they are passionate and feel compelled to support.
This entry was posted in Donor Retention, Fundraising, Relationship building and tagged , , , . Bookmark the permalink.

2 Responses to 6 ways to say thank you

  1. Linda D Marshall says:

    You are just … AWESOME! You did such a great job on this, Donna – loved the video!! XOXOXO

    Linda Marshall
    Development and Alumni Relations
    College of Science / MS 0424
    University of Nevada Reno
    Ph: 775-682-8786 Fax: 775-784-4592
    E-mail: ldmarshall@unr.edu

    “Worrying is like paying on a debt that may never come due!” Will Rogers


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