Saying thank you to your donors is nothing new. But, putting a new twist on the process can often be challenging.
Recently I came across some interesting ways to say thank you. Nonprofit Hub posted their article “These 12 Ways to Thank Donors Will Keep Them from Saying Goodbye”. Nonprofit Marketing Guide offered “Nine Clever Ways to Thank Your Donors”. Both of these articles gave me some exciting and unique ways to spice up the usual thank you letter.
Take a moment to check out this video highlighting the top 6 ideas I took away and plan to use in the future.
#1. Offer a next step. One way to keep your donors passion and interest alive is to include a next step in your thank you letter. Inviting them to an event for new donors, or give them a link to your website or video that highlights their area of interest, or tell them to look for the upcoming e-newsletter.
#2. Send a handwritten note. A handwritten note is something special in today’s world. Keep it short, but write from the heart. It will make a strong impression with donors and can be the start of a long relationship.
#3. Be enthusiastic. Putting enthusiasm into the thank you letter is something that can really make a difference with the donor. Don’t be afraid to get excited and show that excitement in your letters.
#4. Make the donor the hero. Make sure you use the word YOU frequently. Don’t make the whole letter about your organizations past accomplishments or future goals. It’s about them! Not you!
#5. Include photos – it’s an instant attention grabber. Tie the photos into their recent donation and you’ve made an instant connection between your donor and your cause.
#6. Change who’s saying thank you. Consider changing it up and having others say thank you. Changing who says thank you gives the donor other perspectives on how their donations impact your cause.
Join the discussion and let me know your unique ways to thank your donors.