Do your board members embrace the opportunity to assist in the fundraising effort of your organization? If the answer is yes, then you should be commended! It was probably you who made the case for their assistance and put together a variety of ways that would appeal to their unique personalities and circumstances.
The reality for most of us, however, is that our board members don’t participate in fundraising to the extent that they could.
And the main reason is that we have not asked them!
It all starts with making the case for their fundraising help. That’s step #1!
Do a little educating and let them know that fundraising does not necessarily mean “making the ask”. Many people, board members included, don’t want to actually ask people for money. GOOD NEWS….there are so many other ways to help! That’s step #2!
Provide a “menu” of sorts, listing all the possible ways they can help fundraise – and don’t forget to include an approximation of the time commitment involved. This way they can choose what they might feel comfortable doing, and what works with their already busy schedules. That’s step #3!
Some of the menu options to consider include:
- Sign thank you letters to major donors and add a personal, handwritten note. Time commitment: 1/2 hour/week
- Send thank you e-mails, and share their personal commitment to the cause. Time commitment: 1/2 hour/week
- Make thank you phone calls to major donors. Time commitment: 1/2 hour/week
- Coordinate meetings between an acquaintance who is interested in your organization and the development team. Time commitment: 1-2 hours/month
- Bring friends or colleagues to fundraising events to increase your organization’s potential prospects. Time commitment: 2-3 hours/event
- Give tours of various areas or programs to those in your social network. Time commitment: 1-2 hours/tour
Spread the word
- Forward an e-mail invitation or newsletter to 5 friends. Time commitment: 5 minutes/e-mail
- Tell your story for the newsletter or appeal letter. Time commitment 1-2 hours
- Throw a small social gathering at your home to expand relationships. Time commitment: dependent on type of gathering
If you take the time to put together specific ways that your board members can help, I think you’ll be surprised how many volunteer their services. They WANT to help!
Check out these articles for more information on board participation:
Let me know how your board handles fundraising. It would be great to hear your ideas and suggestions!
Photo Credit: Fundraising