How your board members can help fundraise without “Asking”

fundraising_2Do your board members embrace the opportunity to assist in the fundraising effort of your organization?  If the answer is yes, then you should be commended!  It was probably you who made the case for their assistance and put together a variety of ways that would appeal to their unique personalities and circumstances.

The reality for most of us, however, is that our board members don’t participate in fundraising to the extent that they could.

And the main reason is that we have not asked them!

It all starts with making the case for their fundraising help.  That’s step #1!

Do a little educating and let them know that fundraising does not necessarily mean “making the ask”.  Many people, board members included, don’t want to actually ask people for money.  GOOD NEWS….there are so many other ways to help!  That’s step #2!

Provide a “menu” of sorts, listing all the possible ways they can help fundraise – and don’t forget to include an approximation of the time commitment involved.  This way they can choose what they might feel comfortable doing, and what works with their already busy schedules.  That’s step #3!

Some of the menu options to consider include:

Thank donors

  • Sign thank you letters to major donors and add a personal, handwritten note. Time commitment: 1/2 hour/week
  • Send thank you e-mails, and share their personal commitment to the cause. Time commitment: 1/2 hour/week
  • Make thank you phone calls to major donors. Time commitment: 1/2 hour/week

Make introductions

  • Coordinate meetings between an acquaintance who is interested in your organization and the development team. Time commitment: 1-2 hours/month
  • Bring friends or colleagues to fundraising events to increase your organization’s potential prospects. Time commitment: 2-3 hours/event
  • Give tours of various areas or programs to those in your social network. Time commitment: 1-2 hours/tour

 Spread the word

  • Forward an e-mail invitation or newsletter to 5 friends. Time commitment: 5 minutes/e-mail
  • Tell your story for the newsletter or appeal letter. Time commitment 1-2 hours
  • Throw a small social gathering at your home to expand relationships. Time commitment: dependent on type of gathering

If you take the time to put together specific ways that your board members can help, I think you’ll be surprised how many volunteer their services.  They WANT to help!

Check out these articles for more information on board participation:

8 Ways Your Board Can Fundraise Without Asking

9 Ways Board Members Can Raise Money Without Fundraising

6 NO ASK Fundraising Strategies for Board Members

Let me know how your board handles fundraising.  It would be great to hear your ideas and suggestions!

Photo Credit:  Fundraising


About dknotek2015

I am a Development Director for the College of Science at the University of Nevada, Reno. Having worked in the Development and Alumni Relations Department for the past eight years, I have a unique background in development, philanthropy, and relationship building. I am a University of Nevada, Reno alum as well as a current MBA candidate. You could say I am silver and blue through and through! I am passionate about helping others. I understand how important education is to our local community, the nation, and the world. I remember struggling as a student to finish my own education, and how grateful I was when I received support through the generosity of others. As a professional, I excel at securing private donations which support the students, faculty, programs, and research of the College of Science. I am uniquely qualified to bring potential donors together with areas about which they are passionate and feel compelled to support.
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