For me, and for all of you who work in an educational non-profit, summer is a time when things slow down just a bit. The semester is over, commencement was a success, and campus becomes a little quieter.
Even if you don’t work for an educational organization, many prospects and donors travel over the summer. So, why not take some time to review your game plan and re-strategize for the year ahead.
One of the most important things to analyze is your use of time. This process can be enlightening and even surprising!
Start by going over your calendar for the last several weeks and make a list of all the ways you spent your time. This information will help you to determine the percentage of time you spent in the office versus how much time you’re out talking with donors.
Look at your list….how many solicitations did you make – how many proposals did you submit?
How much time did you spend entering your moves into your database? Or, determine how many moves you failed to record in a timely fashion.
Did you spend time stewarding your donors? And, if so, was it an appropriate and balanced amount of time in comparison to your other activities?
How many meetings did you schedule? How many requests for meetings did you send out? What was your percentage of success in getting meetings?
Did you commit enough time (or any at all) to identifying new prospects? Or strategizing next steps to move current prospects to the next step?
Your list will also help you determine patterns in your daily, weekly, and monthly activities.
Are there things that you do every day that could be condensed into once per week? Often you can be more thorough and focused if you allow a few hours to complete a project instead of attempting to do a little every day.
Probably the most important information you’ll glean from this process is whether or not you’re prioritizing your time wisely. And, if you’re like most people, you will discover that there is room for improvement.
If you use your down time wisely, you can re-strategize and re-energize your development efforts!
Watch the video for more information on analyzing and improving your development efforts.